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Business model for Digital Platforms: A co-design workshop for digital platforms in Energy, Manufacturing, Agrifood and Healthcare

May 18, 2022 @ 10:00 am - 12:45 pm

Digital Platforms have a disruptive impact on industry value chains and organisations which are the providers and users of digital platforms. In order to take advantage of the opportunities and control the risks of change, innovative business models are needed to adapt the business and operational processes, redefining the customer journey and value proposition, discovering new channels and stakeholders engagement models, and creating innovative monetization models. However, the development of a proper business model to accelerate the commercialization of the digital platform is challenging and not a straightforward journey for many European projects including the large-scale pilots of digital platforms. 

This workshop is organised by OPEN DEI in collaboration with EU-IoT and aims at supporting the projects in designing the business model for their digital platforms. The event is organized in three main parts. In the first part, an overview and introduction of the business modelling methodology will be presented to the participants. In the second part, participants will be divided into 4 groups (Energy, Manufacturing, Agrifood and Healthcare) and based on the presented methodology in part 1 will work together to co-design a domain-based business model. Finally, in part 3, each group moderator will present the designed business model for the domain to all the participants. 


10:00 – 10:05: Welcome and Introduction to the session

  • Golboo Pourabdollahian, IDC

10:05 – 10:15: Introduction of OPEN DEI and EU-IoT

  • Giorgio Micheletti, IDC
  • Monique Calisti, Martel Innovation, EU-IoT

10:15 – 10:45 Introduction to business model methodology

  • Mirko Presser, Aarhus University

10:45 – 11:45 Parallel co-design sessions per domain

  • Problem presentation
  • Business model brainstorming
  • Business model selection and mapping

11:45 – 12:00 Coffee Break

12:00 – 12:30 Pitch of domain-based business models

  • Session moderators

12:30 – 12:45 Summary and next steps

  • Giorgio Micheletti, Golboo Pourabdollahian, IDC
  • Mirko Presser, Aarhus University

More information and registration


May 18, 2022
10:00 am - 12:45 pm
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